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Double S Bull Company is owned and operated by Shad and Vicki Smith, Sidney , Iowa . Shad has taken everything he learned from his dad growing up on a livestock farm near Sidney and his love of the sport of bullriding and created one of the most sought after stock contracting companies in the Midwest while the award winning Extreme Bullriding Tour continues each year to bring great entertainment to fairs and festivals.

Shad began riding bulls in high school rodeo where he excelled quickly. At 18 he joined the Professional Rodeo Cowboys Association (PRCA) and qualified for the Great Lakes Circuit Finals in his permit year.   At the age of 19, he produced his first of many bull ridings. After 16 years in the business, Double S Bull Company has supplied stock to over 800 bull ridings and rodeos in fifteen different states from high school rodeos to the Professional Bull Riders (PBR) Built Ford Tough Series events.

Shad is a charter member of two of the first bullriding associations ever formed to sanction solely bull riding events. The members of these associations have voted Double S Bull Company the Stock Contractor of the Year eight times. Double S Bull Company bulls have also won numerous Bull of the Year and other awards in these associations. Shad has been elected to serve on the board of directors since 1997 and continues to be an active member of both associations.

When Vicki met Shad she not only fell for Shad but for bull riding. She has become a valuable partner who is not afraid of the hard work necessary to be an award winning stock contractor. She helps with the secretarial work as well as the daily chores taking care of the bulls. The couple is the proud parents of Cash, Paige and Cade.  Even at his young age Cash already enjoys working at his father’s side and is often seen with him at events.

The goal of Double S Bull Company has always been to produce the rankest bulls and the most exciting bull riding events the Midwest has to offer.  The Extreme Bullriding Tour is one of the most respected and award winning tours in the Midwest winning 28 gold buckles.  The bulls in the “Attack Pack” have won 31 gold buckles including 6 times Bull of the Year; 4 times Bull of the Finals; and 21 go-round-winners at finals including the prestigious PBR World Finals. Shad and Vicki will continue to strive to produce rank bulls and exciting ‘gold buckle’ family entertainment.