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Double S Bull Company is owned and operated by Shad and Vicki Smith, Sidney, Iowa. Shad has taken everything he learned from his dad growing up on a livestock farm near Sidney and his love of the sport of rodeo and turned them into one of the most sought after stock contracting companies in the Midwest. 

Shad began riding bulls in high school rodeo where he excelled quickly. At 18 he joined the Professional Rodeo Cowboys Association (PRCA) and qualified for the Great Lakes Circuit Finals on his permit year.   At the age of 19, he produced his first of many bull ridings. Since that time, Double S Bull Company has supplied stock in over 400 bull ridings and rodeos in ten different states from high school rodeos to the Professional Bull Riders (PBR) Built Ford Tough Series events.

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Shad was a charter member of the Bullriders of America, Inc. and is currently serving as a Director of Stock Contractors and Personnel. The members of the Bullriders Of America have voted Double S Bull Company the Stock Contractor of the Year five times in the seven years since they began. Double S Bull Company has also won numerous Bull of the Year Awards. Shad is also on the Board of Directors for the National Federation of Professional Bullriders.

When Vicki met Shad she not only fell for Shad but for rodeo. She has become a valuable partner who is not afraid of the hard work necessary to be an award winning stock contractor. She helps with call ins for events and does the secretary work at events but on a daily basis she is out helping with the chores and taking care of the bulls. 

The goal of Double S Bull Company has always been to produce the rankest bulls and the most exciting bull riding events the Midwest has to offer/  On October 2, 2002, Shad and Vicki and Todd and Tammy Crase announced that the Extreme Bull Riding Tour which had been produced by Todd and Tammy's White Buffalo Productions since 1998 would be produced jointly by both companies. The Extreme Bullriding Tour has grown to one of the most respected and award winning tours in the Midwest.  In recent years the bulls in the "Attack Pack" have won several awards and are now becoming regular participants at PBR events from the Humps N Horns level to the Built Ford Tough Series.  Double S Bulls will continue to strive to continue to produce rank bulls and exciting family entertainment.

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